A. Salutation
If you can easily find the name of the hiring manager, address it to them directly. If you can't, 'Dear Hiring Manager" is totally fine.
B. Introduce who you are
In the first paragraph, quickly mention what position you're seeking.
Examples:
- I'm excited to apply for the X role. My background and expertise will serve Y well and leave a lasting impression in your ABC department.
- I am excited to apply for the position of X at Y.
- I've been following ABC Corp for years and recently saw that you're looking for an X to join the Y team.
- It's with great enthusiasm that I am applying to be your next X.
C. Don't overthink the opening line. It doesn't need to be that creative!
Don't say, "My name is…" - your name is already at the bottom of your resume!
D. Mention how you found out about the opening (optional)
If you found out about the posting on Seek or LinkedIn or while mass applying to jobs, that's fine too! You don't always have to have a creative story for applying to a company - say you were excited to come across the opening.
E. Why you? Why the industry? Why this company?
This is a common structure that you can optionally use when writing your cover letter. The most important is why you're a good fit for the role (why you?)
F. Describe your accomplishments while weaving in your soft skills
Show, don't tell. Explain how you have demonstrated the soft skills the job/industry requires by using real examples from your experience. Avoid just saying, "I have great attention to detail and exceptional communication skills." State-specific examples demonstrate this.
G. Personalize your skills to the job description
Review the job description and highlight keywords and skills that are clearly very important for the role and industry. Use them in your cover letter.
I can help you identify keywords from the job description. And ensure it does wonders to get your CV shortlisted.
H. Culture
Your cover letter is about more than just aligning your hard and soft skills with the job description. Describe also how your unique personal experiences align with the company's values and culture.
I. If you don't have experience, describe your transferrable skills
If you need the 'ideal' background for the role, your cover letter is your opportunity to explain why you're a good fit.
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